Every time you promote anything online, even your resume, you’re marketing. But beware – you could be leaving behind things that could affect you negatively in the future!
Check out Linkedin.com, the Facebook for business and employment. Barack Obama used LinkedIn as a valuable marketing and communication tool in the run-up to the 2008 Presidential Election. Since then, he’s changed his profile to reflect that he did, in fact, win the election… but at least one of his fellow Democratic candidates has not bothered to update her profile.
Hillary Clinton’s current employment is not, despite her LinkedIn profile, Candidate For President, unless I missed a major news item.
With a quick glance it appears that she used this very influential site to garner support for her bid for the top job, and when she didn’t prevail… she completely abandoned this aspect of her marketing campaign without even cleaning up after herself. Does that say something about her? It does make you think. Why didn’t she bother to change her profile to reflect her current (and still very prestigious) position?
When you commit to do something publicly, even something as small as creating a bio on a social media site, people are going to ask questions about your ability to fulfill your serious obligations when you can’t even bother to update public information more than two years after your visitors KNOW the situation has changed.
If you advertise a product at a 35% discount on one mailing list you run, don’t get caught red handed offering the same product at a 50% cut on a different list of yours two days later. If your audience can’t trust you, you’ll never make a sale or get that job. The same is true for all your marketing: don’t get caught distributing outdated or conflicting information.
A mistake like that could be criminal!
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